After years of telling the stories behind our collections and the women who wear them, Adi, our marketing manager, became a bride herself.

As part of the brand's team, she had a front-row seat to every collection and campaign.

She thought she understood the bridal journey.

This summer, she discovered there was an entirely different side to it.

In this conversation, Adi reflects on experiencing the bridal journey from the other side, how she found not one but her two wedding dresses, and why becoming a bride gave her a perspective she could only gain by living it herself.

What was the first collection you worked on at Lee Petra Grebenau?

All That Jazz, in March 2024.

I joined Lee Petra Grebenau in December 2023, and All That Jazz was the first campaign shoot I worked on with the team. I still remember the excitement of seeing months of work come to life on set and realizing just how much goes into creating each collection.

Looking back, it's amazing to think that what started with my first campaign eventually led me to becoming an LPG bride myself.

How has your perspective on choosing a wedding dress changed?

I never imagined how emotional the process would feel.

Before becoming a bride, I thought I understood every part of the bridal journey. I had spent years traveling with Lee Petra Grebenau across six international campaigns and Bridal Fashion Weeks, watching collections come to life, photographing countless fittings, and witnessing brides from around the world experience the moment they found the dress they would walk down the aisle in. I thought I knew exactly what that experience felt like.

Then it became my turn. Suddenly, every fitting felt different. Every decision carried emotion. Every tiny adjustment mattered because this time, it was my story. It gave me a perspective I could only have by experiencing it myself.

Tell us about finding your wedding dress.

Lee and I finalized my ceremony gown about eight months before the wedding. From the very beginning, we created a custom combination of Lucia from the La Scala collection with Victoria's lace from The Muse Within. It was such a personal, one-on-one experience. I never felt the need to bring friends or family with me because I knew the process so well, and I trusted Lee completely.

I knew I wanted soft lace, a drop-waist silhouette, and something timeless. Lee understood exactly what I had in mind, and together we refined every detail until it felt completely like me.

I thought my ceremony dress was finished. Then we traveled to New York for Bridal Fashion Week. In the middle of runway fittings, one of the models stepped into Talisman.

I froze. I looked at Lee and said, "This is the most beautiful dress I've ever seen." My wedding was only a few months away.

She smiled and said, "I can still create this for you."

Between fittings, photoshoots, and two runway shows, I couldn't stop thinking about it. I tried it on in our New York boutique and sent Lee the photos.

She replied almost immediately: "This is your dress."

From that moment on, I couldn't picture myself walking down the aisle in anything else. I became the first bride to ever wear the Talisman gown.

Tell us about your second wedding look.

From the beginning, I knew I wanted my second look to feel completely different from my ceremony gown.

I came to Lee with one idea in mind. I imagined an open back and a halter neckline. She looked at me and immediately said, "Your waist is your strongest feature. That's what the dress should highlight."

I've worked alongside Lee for years, and when she sees something, I know she's right.

She started draping the fabric directly on me in the atelier, shaping the dress as we stood there together. Watching her create it in real time was such a special experience. Seeing an idea slowly turn into my dress is something I'll never forget.

The final dress was everything I had hoped for and became a version of one of the 2027 Made to Order designs. It was modern, effortless, incredibly comfortable, and completely me.

How did you meet your husband?

My husband and I met on the first day of high school. We were fifteen, in the same class. We started dating at seventeen, and that was it. We've been together for nine years.

How did your husband propose?

I had just come back to Tel Aviv after studying in Italy, and we went on a ski trip with all our closest friends. I was certain he'd propose then, but he didn't. The same week we got home, he took me out to dinner, just the two of us. When we came back to our apartment, every inch of it was filled with flowers and candles. I honestly thought it might catch fire.

He told me he'd always imagined proposing to me at home, just the two of us. And that's exactly what he did. I wouldn't have wanted it any other way.

What advice would you give brides choosing their dress?

Choose what feels the most like you and trust that instinct.

Working in bridal taught me that every bride remembers one thing more than anything else: how she felt. It's easy to get caught up in trends or other people's opinions. But the right dress has nothing to do with any of that.

It's the moment you stand in front of the mirror and, without overthinking it, you simply know. You don't just feel like you. You feel like an elevated version of yourself. To me, that's what every bride is really searching for, whether she realizes it or not.

Images by: @zoharkantor